Rolls-Royce has unveiled the latest of its customized cars, the $362,000 Wraith “Inspired by Fashion.” The V-12 coupe premiered as part of a special scholarship program conducted by Rolls and the Pratt Institute, which will allow the automaker access to the fashion industry without shelling out millions for mass exposure by buying title sponsorships for global fashion weeks. In fact, the idea of making a car attuned to fashion follows the history of Rolls-Royce Motor Cars: When they first started making cars, Sir Henry Royce and his partner, Charles Rolls, would build them near Savile Row and urge their customers to have their coaches finished with trimming to match favorite suits and gowns.
The Wraith is a V-12, 642-horsepower coupe, controlled by an eight-speed automatic transmission. Combined fuel economy is 15 miles per gallon.
The Wraith starts at $294,000, but this special “Inspired by Fashion” model costs $362,025. It even says “Inspired by Fashion” on it, in case you forgot what the inspiration was.
The Wraith is a two-door sports coupe with 2+2 seating and suicide doors. Rolls arranged a fashion-themed photo shoot to promote it at the factory in Goodwood, England.
All the stitching is hand-sewn by seamstresses in Goodwood.
Technicians Hard at Work
The Wraith “Inspired by Fashion” was designed by Michelle Lusby, an upcoming British designer at Rolls-Royce Motor Cars.
Lusby conceived the Wraith in Andalusian white with accent color choices including jasmine, tailored purple, and Mugello red. Wash your hands before you touch anything. In fact, just don’t touch anything.
The Wraith comes with Rolls-Royce’s famous starry-night headliner, which uses tiny LED lights to create what looks like the night sky along the ceiling of the car. Seats feature massagers and heaters.
The Wheel and Dash
The interior is a stark arctic white and black onyx with embroidered headrests, a jewelry pearl-designed clock on the dash, and a two-tone steering wheel that Rolls’s seamstresses in Goodwood have figured out how to make look seamless.
Upon order of this special limited edition, construction time takes one to three months depending on bespoke requests.
The Spirit of Ecstasy on the hood of the Wraith illuminates with the push of a button. The headlamps are auto-dimming and light-sensitive xenon.
Rolls-Royce will make a limited number of the Wraith “Inspired by Fashion,” depending upon client interest. (Models not included.) Don’t expect to see hundreds of these on the road.
Originally posted: See the New $362,000 Rolls-Royce Wraith, ‘Inspired by Fashion’