Rolls-Royce Unveils New Dawn Convertible
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Rolls-Royce revealed a new convertible inspired by a nameplate delivered to customers for a four-year stretch in the 1950s.

The company is paying homage to the Silver Dawn — a name applied to 28 vehicles from 1950 to 1954 — with the introduction of the Rolls-Royce Dawn convertible.

The new Dawn is equipped with a 6.6-liter, 12-cylinder engine with twin superchargers and an eight-speed transmission.

The new vehicle draws inspiration from the Silver Dawn designed by Park Ward, whose creation became the first Rolls-Royce to be made with a factory-built body.

The new ultra-luxury vehicle is “the quietest open-top car ever made,” the company said in a news release.

The four-seat, 5,644-pound vehicle boasts 563 horsepower and 575 pounds-feet of torque, with a top speed of 155 miles per hour. It can go from 0 to 60 in 4.9 seconds. Combined fuel economy in the city and highway is 19.9 miles per gallon.

The car is 17.3 feet long, 6.4 feet wide and 4.9 feet high with a wheelbase of 10.2 feet.

In a 20-page press release, Rolls-Royce gushed about the vehicle’s design in paragraph after paragraph.

Among the highlights:

    • “The name ‘Dawn’ perfectly suggests the fresh opportunities that every new day holds — an awakening, an opening up of one’s senses and a burst of sunshine. In its tentative, inchoate, anticipatory state, dawn is the world coming to light from the ethereal dark of the night. The early-day chill of dawn provides an erotic tingle on the skin, awakening the senses and passions as the day begins.”
    • “Dawn’s powerful and striking front end gives it a sensuous yet edgy, almost masculine look whilst the bold sweeping shoulder line becomes more sensuous as it flows over the swell of the rear wheels, accommodating a wider track. A tapered ‘wake channel’ on the bonnet, emanating from the Spirit of Ecstasy’s wings, evokes the sight of a jet’s vapour trail, hinting at the car’s dynamism.”
    • “Without question, the engineering highlight of the new Rolls-Royce Dawn is the new roof. To be a true Rolls-Royce, Dawn had to deliver the hushed driving experience associated with all Rolls-Royces. At the same time the only choice for a Rolls-Royce was a fabric roof for reasons of aesthetics, romance and brand appropriateness. There is nothing more romantic than driving a convertible in the rain at night and hearing the drops pattering on the roof. In conversation with its customers, Rolls-Royce realised that they felt the same way.”
    • “Operating in complete silence in just 22 seconds, and at cruising speeds of up to 50km/h this ‘Silent Ballet’ engages the majority of one’s senses as silence and seclusion are exchanged for the sounds, light and aromas of the outside world. As if opening an airlock, Dawn lifts the lid on the outside world and its cabin becomes a wider part of the owner’s social space.”

Originally posted: Rolls-Royce Unveils New Dawn Convertible